CASE STUDY
RIN Aesthetic Practice
A calm, fast website for a medical aesthetics studio in Charlottesville, built to turn first-time visitors into booked consultations.
- Client
- RIN Aesthetic Practice
- Location
- Charlottesville, VA
- Industry
- Medical aesthetics
- Services
- Brand-aligned UI, web development, booking integration
- Year
- 2026
Overview
RIN Aesthetic Practice offers medical aesthetics treatments in Charlottesville, Virginia. The practice needed a website that matched its refined, intentional, natural positioning, made its treatments easy to understand, and let prospective clients book a consultation without a phone call.
We designed and built the site from the ground up: brand-aligned interface, treatment and concern pages, a results gallery, a small shop, and online booking, all tuned for speed and accessibility.
What we built
Treatment and concern pages
Content organized by what a visitor is trying to solve, not only by procedure name.
Online booking
Consultation requests flow straight to the practice, with no third-party widget.
Results gallery
A lightweight gallery that loads fast on mobile, where most visitors browse.
Shop
A simple product section for the skincare the practice carries.
Brand-aligned UI
Gold on dark walnut, matching the physical space, with large photography and generous spacing.
Design notes
The practice's interior sets the tone: dark walnut slats, warm lighting, and a gold logotype. We carried that into the site with a near-black palette, gold accents reserved for actions, and serif display type for headings. Everything else stays quiet so the photography and the booking buttons do the work.
Results
100
Desktop performance, Lighthouse
96
Mobile performance, Lighthouse
100
Accessibility, Best Practices, SEO
PageSpeed Insights, October 2026.
Stack
- React
- Tailwind CSS
- Supabase